Settings as a translation layer - Profound's settings don't change your preferences; they define how raw AI answer text gets mapped to the clean objects in your dashboards. Your brand, competitors, citations, and entities are only as accurate as these mappings.
Ghost mentions - Brand references in AI answers that go uncounted because a name variant wasn't mapped to the parent term. Common with hyphenation differences, spacing, or informal product names.
Entity parser - The component that decides what kinds of things Profound extracts from answer text: companies, products, people, product features, or publication sources.
Quick Reference
Competitors - Settings > Configured Competitors
Citation categories - Settings > Citation Categories
Earned, PR Partner, PR Placement, etc.)Name matching - Settings > Name Matching
Entity parser - Settings > Entity Parser
Changes to the entity parser affect your entire config retroactively. Treat this as a deliberate strategic decision, not a casual toggle.
Settings as a translation layer - Profound's settings don't change your preferences; they define how raw AI answer text gets mapped to the clean objects in your dashboards. Your brand, competitors, citations, and entities are only as accurate as these mappings.
Ghost mentions - Brand references in AI answers that go uncounted because a name variant wasn't mapped to the parent term. Common with hyphenation differences, spacing, or informal product names.
Entity parser - The component that decides what kinds of things Profound extracts from answer text: companies, products, people, product features, or publication sources.
Quick Reference
Competitors - Settings > Configured Competitors
Citation categories - Settings > Citation Categories
Earned, PR Partner, PR Placement, etc.)Name matching - Settings > Name Matching
Entity parser - Settings > Entity Parser
Changes to the entity parser affect your entire config retroactively. Treat this as a deliberate strategic decision, not a casual toggle.