This covers the core building blocks of AEO: how answer engines work, the three gates every piece of content must pass through, and the SAGE framework for running AEO as a system.
A user types a question into ChatGPT. The system breaks it into search queries, dispatches browser workers to fetch web sources, extracts relevant content, and synthesizes a response. What makes this system an answer engine rather than just an LLM?
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What is AEO: Why This Is a New GameAn answer engine has retrieved a list of pages that might answer the user's question. Before opening any of them, what does it evaluate to decide which pages are worth clicking?
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How Answer Engines Retrieve InformationYour page appears in search results and answer engines do open it. But your content never makes it into the final response - the answer is assembled from other sources instead. Which gate is the most likely failure?
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How Answer Engines Retrieve InformationYour team has a clear picture of where competitors are outperforming you and which content gaps exist, but no new content has shipped yet. In the SAGE framework, what stage should you be in?
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The SAGE Framework