HomeCoursesPodsCertifications
Open app

Certifications, tutorials, and courses designed for marketers in the AI era

Learn

  • Home
  • Courses
  • Pods
  • Certifications

Resources

  • Profound Partners
  • Documentation
  • Blog
  • Verify Diploma
  • What's new

Company

  • Careers
  • Profound

© 2026 Profound

    Profound 101

    272 mins
    6 modules
    Beginner
    Welcome to 101
    Welcome to Profound 101
    2:43
    Introduction
    What is AEO: Why This Is a New Game
    2:14
    How Answer Engines Retrieve Information
    6:45
    The SAGE Framework
    6:01
    The AEO Operating Model in Action
    5:50
    AEO Foundations
    4 questions
    Setup
    Setting Up Your Topics and Prompts
    18:06
    Validating Your Tracking with Volume Data
    11:51
    Using Volume Data to build Real Personas
    8:30
    Understanding How AI Expands Your Prompts
    10:01
    Setup Fundamentals
    5 questions
    Advanced Custom Setups
    11:37
    Organizing for Scale and Experimentation
    13:27
    Config & Organization
    5 questions
    Analyze
    Finding Opportunities
    13:48
    Building Your Content Portfolio from Citation Data
    16:54
    Finding Earned Media and Affiliate Opportunities
    5:37
    Analyzing Platform Differences
    11:13
    Opportunities & Citations
    5 questions
    Reading Your AI Search Sentiment
    5:19
    Tracking Your Products in AI Shopping
    10:05
    Diagnosing a Visibility Drop
    11:00
    Sentiment, Shopping & Diagnostics
    4 questions
    Generate
    Optimizing a Page That Should Be Winning
    13:49
    Creating Content in Profound
    24:19
    Measuring With Agent Analytics
    13:41
    Content & Measurement
    5 questions
    Engineer
    Running Your First Agent
    13:03
    Building an Agent from Scratch
    21:31
    Agent Strategy: Your AEO Operating System
    15:08
    Building Agents
    5 questions
    Knowledge Check
    5 questions

    Building Agents

    This covers how agents work in Profound: the five categories of building-block nodes, how to iterate on templates, how knowledge bases give agents memory, why structured outputs matter, and the key filter to apply when connecting agents to your AEO data.

    You run a template agent and the output doesn't quite match your needs. What is the recommended approach?

    If you have any doubts, please go back and rewatch Lesson 21: Running Your First Agent.

    You're building an agent that needs to:

    1. Pull your citation data from Profound;
    2. Scrape a competitor's page;
    3. Have an LLM analyze the comparison;
    4. Send the results to Slack;

    Which sequence of node categories does this flow require?

    If you have any doubts, please go back and rewatch Lesson 21: Running Your First Agent.

    An agent compares this week's competitor pricing pages against stored versions and reports changes. After each run, it overwrites the stored versions with the current scrapes. Why is this update step critical?

    If you have any doubts, please go back and rewatch Lesson 22: Building an Agent from Scratch.

    An agent's LLM node returns a long paragraph describing pricing changes across four competitors. Downstream nodes need to determine which specific competitor changed and whether to trigger a Slack alert. What should you add to the LLM node?

    If you have any doubts, please go back and rewatch Lesson 22: Building an Agent from Scratch.

    You're building an agent that pulls citation data from Profound's data nodes. The results seem skewed, your brand appears far more often than expected in the citations. What's the most likely configuration issue?

    If you have any doubts, please go back and rewatch Lesson 23: Agent Strategy: Your AEO Operating System.
    Back
    Next