Shopping Mode Rate: The percentage of your tracked prompts where ChatGPT triggers a shopping experience (product tiles, images, prices, merchant links) instead of a standard text answer. A low rate means the shopping surface may be a secondary priority for your topics; a high rate means this data is critical.
Merchant Layer: A layer unique to AI shopping that doesn't exist in standard answer engine results. Your product can appear in a shopping response, but the checkout destination may route to a third-party retailer rather than your own store. Visibility alone doesn't guarantee the sale flows to you.
Brand Share by Merchant: The percentage of a given merchant's recommended products that belong to your brand. Even if a merchant dominates checkout options, they serve a mix of brands, so your product competes with others at the point of purchase.
Product Layer: The specific individual products that get the shopping tile (image, price, buy button). These may not be your products at all, even within your own product categories.
Shopping Mode Rate: The percentage of your tracked prompts where ChatGPT triggers a shopping experience (product tiles, images, prices, merchant links) instead of a standard text answer. A low rate means the shopping surface may be a secondary priority for your topics; a high rate means this data is critical.
Merchant Layer: A layer unique to AI shopping that doesn't exist in standard answer engine results. Your product can appear in a shopping response, but the checkout destination may route to a third-party retailer rather than your own store. Visibility alone doesn't guarantee the sale flows to you.
Brand Share by Merchant: The percentage of a given merchant's recommended products that belong to your brand. Even if a merchant dominates checkout options, they serve a mix of brands, so your product competes with others at the point of purchase.
Product Layer: The specific individual products that get the shopping tile (image, price, buy button). These may not be your products at all, even within your own product categories.
