This covers how Profound generates sentiment data, how to distinguish perception problems from reality problems, what the merchant layer in AI shopping reveals, and how to trace the root cause when visibility drops.
How does Profound generate sentiment data about your brand?
A negative sentiment theme, 'steep learning curve,' keeps growing in your data. You click into the theme and trace it to a single outdated review article. What type of problem is this, and what's the likely fix?
In AI shopping results, a brand's products show up in over half of all responses (rank 1 for visibility). But a single retailer captures four times the brand's own checkout share. What does this reveal?
Your strongest topic drops 6.7% in visibility. You check global citation data and find you're rank 1 with growing citation share. Where should you look next to find the root cause?