Profound University

Question 1

You have 15 broad topics covering your major business lines. Your dashboards show general visibility trends, but you can't identify specific content opportunities or decide what to ship next. What's the most likely issue with your setup?

If you have any doubts, please go back and rewatch

Setting Up Your Topics and Prompts

Your topics are all coverage-level and lack depth topics for strategic priorities.

You need more prompts per topic to generate enough data.

Your prompt volumes are too low for these topics to matter.

You need to add more competitors to sharpen the comparison.

Question 2

Which of the following is a compound job prompt?

If you have any doubts, please go back and rewatch

Setting Up Your Topics and Prompts

AI search platforms.

AI search platforms for marketing teams.

Best AI search platform for marketing teams who need historical visibility data to justify their 2026 budget.

What is an AI search platform?

Question 3

You want to check demand for a topic using prompt volumes. Which input will produce the most reliable results?

If you have any doubts, please go back and rewatch

Validating Your Tracking with Volume Data

The full prompt: 'What's the best AI search platform for marketing teams who need historical visibility data?'.

A head term like 'AI search platform'.

A list of individual keywords: AI, search, platform, marketing.

Your brand name plus the category term.

Question 4

Your team built detailed personas with life stories, hobbies, and personal motivations, then injected them into prompts. Results were inconsistent and hard to interpret. What went wrong?

If you have any doubts, please go back and rewatch

Using Volume Data to build Real Personas

The personas needed even more detail for the engine to use them effectively.

Personas only work with informational prompts, not commercial ones.

The team should have used raw demographics data instead of building personas.

Personas were overfitted - they should be practical test harnesses, not biographies.

Question 5

You run a fan out analysis on the prompt leading brand mattresses for stomach sleepers. The engine's top variation rewrites it as best mattresses for stomach sleepers back pain 2026.
What do the word transformations tell you?

If you have any doubts, please go back and rewatch

Understanding How AI Expands Your Prompts

The engine reveals its preferred vocabulary - 'best' replaces 'leading' as the shopping word, and '2026' signals freshness pressure.

The engine is misunderstanding the original prompt.

The engine only searches for prompts that include the current year.

The engine is changing the topic from mattresses to back pain treatment.

Setup Fundamentals

Setup Fundamentals