Profound University

Built for the
Marketing Engineer.

The educational hub for the discipline powering modern B2B growth.

Start learning now

Hear Profound CEO James Cadwallader talk about the Marketing Engineer

Marketing Engineering

Every major business function built an engineering layer. Marketing is next. Be the one who builds it.

173 min

Intermediate

Josh, Kree, Nick and 5 others

Profound 101

Go from zero to fully operational in Profound and AEO. Learn how answer engines work, interpret the data, ship content, and build agents to automate the loop.

273 min

Beginner

Josh Blyskal

Answer Engine Insights

Add Pages to Watched Pages in Answer Engine Insights

Monitor specific pages for citation performance and trends. Add any URL from your website, competitors' websites, plus earned and social media.

Ashton Dunn

Beginner

Agents

Create an Agent From Scratch

Engineer an Agent from scratch. Start by adding nodes for each step. Configure settings, validate each node and inspect outputs before you publish the agent to your library.

Josh Blyskal

Intermediate

Prompt Volumes

Explore Prompt Volumes

See what people are searching in AI. Get started by analyzing relevant prompts for your brand or enter any keyword. Create and manage watchlists to track prompt volumes.

Ashton Dunn

Intermediate

Live training

Participate in virtual, hands-on sessions to help you supercharge projects of your own.

Dedicated community

Make connections with your pod members and join Profound University alumni.

Peer Feedback and Showcases

See and learn from your peers in live showcases and feedback sessions.

Beginner

Marketing Engineering

Pick a real workflow from your job. Break it apart. Take it as far as you can. One presentation, five to fifteen minutes.

Beginner

AEO Foundation

Dive into AEO fundamentals by proving you know both how answer engines work and how brands can start to improve how they show up in them. This certification does not require access to Profound's platform to complete.

Intermediate

AEO Analytics

Run an analytics loop, find an opportunity, and defend your diagnosis. This certification tests whether you can configure an environment, analyze the data, and translate what you find into an actionable recommendation.

Advanced

Agent Engineering

Prove you can architect, build, and operationalize a production-grade agent from scratch. This certification requires you to design a multi-node agent with knowledge bases, structured outputs, conditional logic, and Profound Data.

[Josh] took it from the very first steps all the way to the advanced workflows, and...that's exactly what I needed to get introduced to Profound.

Antwone Stewart,SEO Strategy Manager

Certifications

Get certified in
Marketing Engineering
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Get certified in 2 weeks

Complete the 2 week pod and end with you and your team certified in the foundations of AEO and Profound.

Dedicated community & resources

Get 1:1 feedback from AEO experts in office hours and synchronous classes, and be invited to join the Profound University network.

Peer feedback & showcase

See and learn from your peers in live showcases and constructive feedback sessions.

Instructors

Learn from industry leaders

Head of Education

Josh Blyskal

Josh is one of few building the AEO playbook from first principles. He’s also a speaker and F100 AI-search advisor, on top of being an ancient coin enthusiast.

Community & Education Lead

Ashton Dunn

Ashton helps marketers navigate emerging media and technology platforms. His work as a strategist includes stints at Reddit and global creative agencies.

Become a Marketing Engineer today

The educational hub for the discipline powering modern B2B growth.

Start learning Marketing Engineering