Organizing for Scale and Experimentation

Key Concepts

Tags vs. Topics - Topics are buckets that contain prompts. Tags cut across topics. A single tag can apply to prompts in any topic, which is what makes them a cross-sectional filter rather than a folder.

Intent Tags - Tags that classify a prompt by its search behavior type (commercial vs. informational). Informational prompts behave differently in AI responses, so mixing them into commercial tracking distorts your visibility score.

Aggregate Visibility Score - A rolled-up metric across your tracked prompts. Mixing prompt types without intent tags can make this number misleading.

Quick Reference

Tagging prompts within a topic

1. Go to Prompt Designer and select a topic
2. Select one or more prompts
3. Click Edit Tags, type a tag name, and click Add Tag
4. Apply before navigating away - switching topics clears your selection

Tagging across topics (scalable method)

1. Select All Topics in the topic dropdown
2. Use the keyword search to find prompts by pattern (e.g., best, what is, pricing)
3. Select matching prompts, click Edit Tags, and apply in bulk

Tagging an entire topic

1. Open a topic in Prompt Designer
2. Select all prompts
3. Apply a campaign or experiment tag in bulk
4. Repeat for each additional topic that belongs to the same initiative

Filtering with AND / OR

• AND - prompt must match all selected tags (narrower, e.g., commercial AND Q1 2026)
• OR - prompt matches any selected tag (broader net)

Setting up a watch list

1. Navigate to the Citations tab
2. Scroll to Watched Pages
3. Click the star icon on any citation to add it to your watch list
4. You can also add URLs for pages not yet published
5. Export your watch list as a CSV for tracking over time

Experiment tagging workflow

1. Identify the prompts your experiment is designed to move
2. Tag them before you ship (e.g., exp-landing-page-test)
3. After launch, filter by that tag to read rank and citation impact in isolation
4. Your baseline prompt set stays clean and unaffected in reporting

Recommended tag palette (start small)

• Intent: commercial, informational
• Initiative: campaign, strategy
• Experiment: exp-[descriptor]
• Time/cohort: Q1-2026, Q2-2026