Visibility Score vs. Visibility Rank: Score measures your raw presence in AI answers. Rank measures your position relative to competitors. Score can rise for everyone simultaneously - rank reveals whether you're actually winning.
Compound Jobs: Queries that combine multiple needs (e.g., "cooling + support"). These force AI engines to be selective, creating opportunities to differentiate.
Supply Chain: The sources AI engines cite when constructing answers. These are the "covers the answer engine likes to click on" - understanding them reveals what content shapes win.
Utility Asset: Content formatted to match what AI already fetches - comparative, high-density, answer-shaped. Not product pages. Not brand stories.
Diagnostic Pattern: Which Gate Is Blocking You?
Platform Divergence Signal
Ranking #1 on one platform but low on another is diagnostic, not random. Different engines use different selection logic. Diagnose each platform separately.
Content That Gets Chosen
AI engines prefer comparative, utility-first content over:
Your content should "match the shape of the answers the AI is already fetching."
The AEO Loop
