Performance Landscape: A matrix view showing visibility or citation data across platforms and topics (or competitors, or tags) simultaneously, making it easy to spot where you're strong, weak, or absent at a glance.
Citation Supply Chain: The ranked list of domains and source types that a specific AI platform pulls from when answering a given topic. Two platforms can have completely different supply chains for the same topic, meaning different content strategies may be required for each.
The matrix is configurable across three dimensions:
Use the matrix to scan for hot zones (strong performance) and cold zones (opportunities) across platforms in one view.
Below the matrix, the per-model section shows global metrics for each platform individually:
Use this to determine whether a dip is platform-specific or a general problem.
When you notice two platforms trending differently on the same topic:
What to look for:
General strategy is fine when citation mixes look roughly similar across platforms for a topic - same source types, same kinds of domains winning.
Platform-specific strategy is needed when supply chains are distinctly different - different source types dominating, your domain present on one but absent on another, or platforms trending in opposite directions on the same topic.
