The core idea: Instead of guessing which publications to pitch, filter your citation data to show only earned media sources. These are the publishers AI engines already trust and cite for your topics. Target them.
Filtering to earned media:
Building your outreach list:
Why this works: A pitch grounded in "engines already cite you for this topic" is stronger than "we think your readers would be interested." You're targeting sources the answer engines already pull from, so a placement on those pages has a direct path to influencing AI answers.
Scaling with Agents: You can automate this by building an agent that pulls earned media citations, identifies top domains, searches for relevant contacts, and drafts outreach messages, all piped to Slack or email. The same citation data that builds your target list also powers the outreach message.
