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Marketing Engineering

173 mins

4 modules

Intermediate

Manifesto

Introducing the Marketing Engineer

Thinking in Systems

Seeing Your Work as a System

Discrete steps and judgment work

Choosing What to Automate

Frequency, effort, and impact

Where the Data Lives

Building Systems

The Discovery Conversation

First principles and the last real run

Designing Before You Build

Which block is this step?

Writing Prompts That Work Without You

Structured Outputs

Variable Naming Done Right

Fields for the next step and clear labels

Operating as an Engineer

Conditionals: The Trust Layer

What should earn a human's attention

Endpoints, parameters, and reading versus writing

Code Without Coding

The End-to-End Build

Why Your Agent Output Isn't Improving

You're a Marketing Engineer