Marketing teams can produce more than ever. The challenge is knowing which work to hand over, how to describe it clearly, and how to trust what comes back.

This course takes you from choosing a real task on your team to building an agent that does it. You’ll write a brief, build your agent with AI Marketer in Profound, and test the results before putting it to work.

You’ll follow four stages you can repeat for future tasks:

• Frame: Choose a job worth delegating.
• Spec: Define what the agent needs to know and do.
• Build: Turn your brief into a working agent with AI Marketer in Profound.
• Ship: Test it, set approvals, and put it into use.

Each module includes an exercise that moves your agent forward. By the end, you’ll have a working agent, a process for improving it, and a case for expanding agentic marketing on your team.

Lessons explain the concepts. Product walkthroughs show you how to apply them in Profound.

What you’ll learn

• What agents are and how they differ from traditional automation.
• How to identify marketing tasks worth delegating.
• How to write an agent brief with clear instructions, inputs, and expected results.
• How agents run, where their knowledge comes from, and why sources matter.
• How to build an agent by describing the job to AI Marketer in Profound.
• How to set approval steps and decide what an agent can do on its own.
• How to publish an agent, share it with a teammate, and set a trigger to run it.
• How to make the case for agentic marketing and the Marketing Engineer role.

Who this course is for

• In-house marketers looking to hand off repetitive work.
• Marketing leaders deciding where agents can help their teams.
• Agency professionals and consultants running repeatable processes across clients.
• Founders and solo marketers who need more capacity.
• Lifecycle, marketing operations, and revenue operations teams connecting tasks into automated workflows.
• AEO 101 graduates working toward becoming a Certified Marketing Engineer.

What you’ll need

You’ll need Profound access to follow the product walkthroughs and complete the build exercises. If you’re not a customer, sign up for a free learner profile to get a 30-day Profound trial.

Your learner profile tracks your course progress, records completed education, and keeps your practical exercises in one place.