Citation Supply Chain - The chain of source pages AI engines search, pull from, and cite when building answers. Citations reveal exactly which URLs powered a given answer, making them the root-cause data behind your visibility numbers.
Visibility-Citation Gap - When your brand has high visibility (engines mention you often) but low citation share (engines rarely cite your own pages as a source). This means your presence in answers is carried by third-party content that talks about you, not by your own content. Whether this gap is a problem depends on whether you have content that should be getting cited. A brand like Delta Airlines wouldn't publish "best airlines" guides, so low citations there is expected. A company with blogs, guides, and product docs showing this gap has a content performance problem.
Domain Mix - The composition of domain types in your top-cited sources. The mix tells you which playbook to run:
Starting altitude for citations: topic level
Unlike visibility analysis (where you drill to prompt level immediately), citations share a supply chain across prompts in a topic. Start at the topic level, then drill into a specific prompt only if something looks off.
Reading the citation view:
Diagnosing what to do:
Using the Content Creation tool:
Agents - The same diagnosis-to-brief workflow can be automated on a schedule via the Agents tab. The Content Brief Creation template chains source analysis with brief generation and can be customized with additional nodes (e.g., Slack notifications, deeper page analysis).
Citation Supply Chain - The chain of source pages AI engines search, pull from, and cite when building answers. Citations reveal exactly which URLs powered a given answer, making them the root-cause data behind your visibility numbers.
Visibility-Citation Gap - When your brand has high visibility (engines mention you often) but low citation share (engines rarely cite your own pages as a source). This means your presence in answers is carried by third-party content that talks about you, not by your own content. Whether this gap is a problem depends on whether you have content that should be getting cited. A brand like Delta Airlines wouldn't publish "best airlines" guides, so low citations there is expected. A company with blogs, guides, and product docs showing this gap has a content performance problem.
Domain Mix - The composition of domain types in your top-cited sources. The mix tells you which playbook to run:
Starting altitude for citations: topic level
Unlike visibility analysis (where you drill to prompt level immediately), citations share a supply chain across prompts in a topic. Start at the topic level, then drill into a specific prompt only if something looks off.
Reading the citation view:
Diagnosing what to do:
Using the Content Creation tool:
Agents - The same diagnosis-to-brief workflow can be automated on a schedule via the Agents tab. The Content Brief Creation template chains source analysis with brief generation and can be customized with additional nodes (e.g., Slack notifications, deeper page analysis).
