Welcome to AEO 101

Key Concepts:

Answer Engine Optimization (AEO): The practice of optimizing your brand's visibility in AI-generated answers (ChatGPT, Perplexity, Gemini, etc.) rather than traditional search engine results pages.This video will walk through the full Insight → Action → Impact loop with a real-world example.

The AEO Loop: Insight → Action → Impact

Insight: See what questions people are asking AI and whether your brand appears in the answers
Action: Optimize content based on evidence from the platform
Impact: Measure changes in visibility, citations, and downstream outcomes

Important data points to measure

• What questions are real users asking?
• How many times is your brand being cited in responses?
• How is your visibility in AI Search changing over time?
• What web traffic is coming from AI Search?

Try it for yourself:

1. Ask an AI about your category: Open ChatGPT, Perplexity, or Gemini and ask "What's the best [your product category]?" Note whether your brand appears and how it's described.
2. Identify one competitor mentioned: In that same answer, note which competitors do appear.
3. Dig into citations: See what sources AI Search is using to form its answers.