Learn how AI search works and build a plan to help customers find your brand in AI answers. You’ll assess your current visibility, identify what needs to improve, and work through four stages: Setup, Analyze, Generate, and Engineer.

Each module includes an exercise that adds to your AEO Action Plan. By the end, you’ll have clear next steps for your own brand.

What you’ll learn

• How AI search changes the way people discover brands, and how AEO builds on SEO.
• How AI answers are generated, including query fan-out, retrieval, training data, and differences between platforms.
• Where your brand appears in AI answers and what may be holding it back: authority, relevance, or pages AI can’t access or use.
• How to apply the AEO operating loop to define brand attributes, build prompts, and create content AI can cite on your site and across the web.
• How to evaluate what AI says about your brand and interpret visibility metrics.
• How to work with teams across your company and make the case for AEO to leadership.

Who this course is for

Marketers, marketing leaders, agency professionals, consultants, and founders who want a practical approach to AI search. Whether you work in SEO, content, brand, PR, product marketing, or demand generation, you’ll learn how your work contributes to what AI says about a brand.

Sales, customer success, and other customer-facing teams can also use the course to understand AI search and answer questions from customers and prospects.

What you’ll need

Basic marketing or SEO knowledge helps, but isn’t required. We explain new terms throughout the course. No coding or data science experience needed.

The exercises use AI answer engines you already have access to. Profound access is optional; learners with an account can use their brand’s data to inform their action plan.